Craffies Coaching
in Branding, Email, Portfolio, Web, WordpressHendrik Crafford of Craffies Coaching needed a brand, website and blog for his new integral life coaching company. Being referred to us by a previous client, Hendrik was confident that we would be able to create a brand which would speak to his audience.
We created a brand that he instantly loved. The brand and logo represents the following philosophy:
The different colours overlapping represents his understanding that human beings are different, each with their own needs and way of being. The C represents an ear, for the client to use as a sounding board. The loops that do not close represent a need for him and his clients to develop and learn continually.
We created an email newsletter template with automatic signups through the website. Using our advanced email marketing software (Mailwhale) he can track results of every campaign sent and manage subscribers himself.